Applying our brand
Social Media – Secondary Channels
The main purpose is to communicate relevant business news that is of interest to all employees and most importantly for our external target groups on a global basis.
The communication language is English.
Example of topics communicated from this account:
- Brand Awareness
- Products and services
- Thought Leadership
- Events
- Sponsorship support
- Gender diversity
www.facebook.com/ edwardsvacuum
On Facebook we post mainly global or divisional news.
Example of topics communicated:
- Brand Awarness
- Thought Leadership
- Sponsorship support
- Gender diversity/inclusivity
We use the @EdwardsVacuum Instagram account.
We aim to show a complete view of Edwards, by using high quality photos and videos that reflect all parts of our business on one channel.
Share your post on Instagram using your personal profile with the hashtag:
#InsideEdwardsVacuum
#weareedwards hashtag is meant for employees. This can be picked up by the group account and reposted.
Local social media channels (e.g. WeChat and bilibili (China), KakaoTalk?, VK (Russia) etc.)
If there are other social platforms that you think we should use, contact us and we will discuss the opportunity and planning with you.
Each platform must match Edwards core values in line with business needs and interact with both existing stakeholders and new target groups.