Brand promise and logo lock-up

Our brand promise is now viewed in the digital and physical realms by being applied to our videos, PowerPoint templates, website and applied as graphics to walls within our premises.

Our brand promise is just that; a promise to our customers and to ourselves that we strive to create or enable environments for innovation to thrive.

This can mean enabling a physical environment of vacuum for the manufacture of semiconductors, for example, or the concept of creating environments where innovation and exploration is encouraged. It is an attitude that challenges the status quo to seek better ways of doing things – whether this is operationally, in our products and processses, or in our everyday work life.

For communications, you may use our brand promise on its own, or as a lock-up with our logo. Please ensure appropriate legibility if you choose to use the logo lock-up version.

The brand promise brackets should only be used to frame the brand promise, not any other text or phrase. The text should not be modified in any way.

If in doubt, please ask the brand team.