Our brand
Sub brands
Last updated: October 27th, 2022
Edwards is growing both organically and via the acquisition of industry and technology relevant businesses and brands.
To leverage the equity within these acquired brands, and also to demonstrate respect to their employees and management, we adopt a co-branded approach which will stay in place for a designated period.
Here we are using the Edwards logo, yet allowing the acquired brand to retain its logo typeface. This strikes a visual balance.
In product branding for CTI and Polycold, we retain the Edwards logo on the radiant red panel and use the sub-brand as part of the typography.
