Our brand
Photography – people
Last updated: September 2nd, 2021
Our people photography should aim for a warm, candid feel, wherever possible using real Edwards employees.
Our people photography should capture the moment and reflect human interactions and genuine engagement. They should be natural and relaxed, avoiding contrived image creation.
The style is light with a sense of space. Metallic tones, and appropriate use of red where relevant, help to bring a cohesive branded style to our imagery.
Consider reportage photography as a means to bring your story to life. With a smartphone in everyone’s pocket, feel free to capture these moments using devices at your disposal, all we ask is that they follow our photography principles.
Be careful not to use photography without the permission of the employee and have them sign an image release form if they will feature.
Ensure any Edwards environments look clean and organised.
