Visual language

Our brand visual language is contemporary. Other than the use of our Radiating Red and designated metallics we use clean flat blocks and shapes of colour.

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Boxes are square cornered, never rounded and use flat colours. 

In flow charts and complex graphics we also avoid keylines around coloured boxes.

Our basic shapes are squares, rectangles, circles, hexagons or octagons.

We don’t use drop shadows or 3D modelling

…especially not with typography.

Generally our text is set flush left, rather than centered, justified or flush right but this is a guide and not a hard and fast rule.