Our brand
Edwards ‘E’ branding device
Last updated: October 27th, 2022
Our ‘E’ device is taken from our master logo but in itself is NOT a logo. We now use it only when we are unable to have the full Edwards logo legible.
The ‘E’ device is used on specific applications where the full Edwards logo would not be legible or cannot be accommodated. One example is the website tab identifier (known as a ‘favicon’).
We no longer use the E for decorative purposes on graphic applications such as packaging. If you wish to use a graphic element to supplement your design, think about using one of our 4 behaviour blueprints.
The official ‘E’ device artwork must always be used, which can be downloaded from Edwards Sharepoint.
If you have any questions on the application of the Edwards logo or ‘E’ device, please contact the brand team.