Social media

Social media strategy 

​​​​​​​Social media platforms are key communications channels to reach and engage with stakeholders with the objective to promote Edwards and support the growth of our business. The strategy is essential in helping us reach our full potential and to make our brand come to life. The Edwards social media presence must be aligned with our vision, mission, purpose, core values, and overall corporate messages.

Why should Edwards be present in Social Media?

These are a few ways social media can help us to grow our business and the Edwards brand:

• Branding reasons
  • Increase brand awareness
  • Stay top of mind
  • Humanise the brand
• Business advantages
  • Increase leads
  • Boost sales
• Increase Web traffic​​​​​​​
• Effect on our Employer Value Proposition
  • ​​​​Help with recruitment
  • Improve Edwards’ employer branding
• Public relations management
  • Provide tools for reputation management
  • Provide tools for crisis communication
  • Learn more about Edwards’ stakeholders
• Contribute to the service part of our business

Click on the button below to find out more information on Edwards social media strategy or governance and policy.