Applying our brand
Product branding review
Last updated: September 1st, 2021
Here is a selection of our product branding. This highlights a lack of clear direction and future view of our brand architecture. This issue is currently being addressed for the naming, labelling and branding of our families of products. To discuss the progress, contact the brand team.
Due to the nature of product development it is a big task to arrive at a clear, well structured family tree of the multitude of products we manufacture or provide. However, our aim is to create a clear branding structure that complements the Edwards brand.
Generally this helps customers to understand and engage with what we are selling.
