Applying our brand
Social Media – Global Channels
Last updated: February 27th, 2025
LinkedIn is a business-oriented social network that offers companies a platform to communicate about their culture, products, and values among other topics. The Edwards LinkedIn account is a space for our organisation to publish industry, leadership, and product updates, employee advocacy posts, and job opportunities.
LinkedIn is a useful tool for growing a network of industry-specific followers, where we can showcase our thought leaders, expertise, and innovative thinking. As such, it represents one of the primary channels at our disposal to reach our audiences. We must always present the brand in the best possible light and provide relevant content to the relevant audience.
Facebook provides a great way to communicate global or divisional news with potential and existing customers.
Posts can relate to, for example:
- Brand awareness
- Thought leadership
- Events, sponsorship’s and speaking opportunities
- Employer branding
Instagram is a popular photo- and video-sharing social media channel. The Edwards account aims to showcase a comprehensive view of our company by sharing high-quality photos and videos that represent all parts of our business.
X
The main purpose of the channel is to communicate business news of interest to all employees and most importantly to our external global target groups.
To be successful on X it is important to be consistent and keep followers engaged by posting frequently from our account.
YouTube
Edwards YouTube guidelines are mainly intended for content creators, owners and editors. They provide in-depth information about the Edwards YouTube structure and describe the instruments and specifications used when creating, uploading and editing videos on YouTube.
TikTok
TikTok serves as a versatile social media platform where people come together to create, share, and engage with a wide range of content. It has become a cultural phenomenon that reflects the diverse interests and talents of its user base.
This is why the Edwards TikTok strategy is all about entertaining and educating our audience while building the employer brand. Content on TikTok must be entertaining to gain traction – ultimately, it’s an entertainment platform.