Our brand
Product illustrations
Last updated: October 27th, 2022
Illustration plays a key role within our identity. We use drawings of key mechanisms to help illustrate our knowledge and understanding. Select the illustration relevant to the content.
Usage
Product mechanism illustrations are used in material that relates to a specific product or its end use application
Application
Product illustrations should never be used in conjunction with our four behaviour blueprint illustrations.
Artwork can be downloaded from Edwards Sharepoint. Illustrations should not be altered, amended or added to.
Our Three Illustration Styles
Illustrations should use a consistent style within each project, presentation or video. We use three distinct styles.
1. Line Drawing
As the name suggests, this style only uses lines, without shading or coloured fills. Again, use a consistent style, i.e. the same type of 3D projection, or a set of 2D drawings with the same line-weight. Colour should be used with a purpose in mind, i.e. to add information or highlight specific areas.
2. Line Drawing with Partial Shading
This style sits between plain line drawing and full 3D rendering. Colour and shading is used for emphasis, to direct attention to specific elements or add useful detail.
3. 3D Rendering
This style is used almost exclusively for video, with a high level of detail and realism. Animated sequences can use cut-away views of internal elements, showing how the product works, i.e. moving parts, particle-flow, etc.