100 years branding

In 2019 we celebrated our 100 year anniversary with a 100 years seal and a range of products and applications that were welcomed. 

From time to time you will come across elements of our 100 years branding, but we are no longer applying it to fresh communications. 

We are removing most references to Edwards 100 years from: 

• Promotional products and gifts 
• Videos, #hashtags and digital representations 
• Flags, pop up banners, etc. 

Exceptions 

There are some exceptions. We are adding the phrase ‘More than 100 years of innovation’ to the 100 years seal. This treatment will be used for: 

A. PowerPoint presentations 

Our PowerPoint templates still offer a cover and chapter break design option which uses the 100 years endorsement. Users can choose to highlight our 100 year heritage when there may be a commercial advantage in doing so. 

B. Interior wall graphics 

These should have the phrase ‘More than 100 years of innovation’ added to the 100 years Seal design. Note that we are reverting to our standard identity and brand promise treatment however. 

C. LinkedIn page masthead 

This is being upgraded by the end of 2021.