Your brand handbook
Web edition
Recently updated content
- Logo May 30, 2023
- Approach and policy January 26, 2023
- Logo variants October 27, 2022
- Illustrations October 27, 2022
This handbook will give you a glimpse into why, as a brand and a business, Edwards has punched above its weight for more than a hundred years.
In fact, everybody who works at Edwards is also part of the Edwards brand and how we are seen by our customers. We are each empowered to help shape the future of Edwards and the brand image we project, reflecting our achievements and the many technologies we enable.
Wherever you sit within Edwards, we believe you will find this book a source of inspiration and guidance, and a handy tool for business.
It describes how we communicate our brand, building on the unique character that is Edwards, and also how we express our brand promise:
It also unifies our visual and verbal language into a cohesive framework that makes our brand recognisable across all of its touchpoints.
Our hope is that it will assist you in rising to the challenge of living up to our brand promise each day.